Social media brought a totally new way to interact. Even being an online platform, it is still intimate and direct. In this game, user’s expectations are extremely high. Hoteliers must think wisely and quickly to keep up with comments and interaction that occur every minute. Here some mistakes hotels are making on their social media strategy. Portal wants to make sure your property does better!
Add the “task” of managing the social media profiles to someone’s job description. Assuming that managing social media is only an easy task and it takes little time is a huge mistake. Yes, it is necessary to have a dedicated professional in charge of posting, creating content and answering visitors comments.
Don’t ‘Sell’: Tring to use your social profiles to sell in every post is one of the most annoying things you can bring to the table when dealing with social media. Don’t treat your loyal readers as nothing more than a potential source of revenue.
Post correctly: Make your viewers news feed completely full of your posts is not a good thing for your social strategy. You need to leave room for your fans and followers to say something.
Create content about beneficial knowledge: Assuming that whomever is looking at your Blog or Facebook only wants to know about your company is a big mistake. Hoteliers should talk about the traveler interests like local marketing, destination, promotions, curiosities about the area, and all sort of interesting subjects for the traveler.
Answer questions. Instead of posting something new, take the time to engage your visitors or use this time to answer questions at forums or comment relevant blog posts of your industry.
Don’t just delete negative comments. When negative comments come to your page it is a great opportunity to solve the problem and show how fast and efficient your company is about solving possible problems with clients. Use this as positive exposure!
Create original content. Don’t just repost interesting posts. Although it is a good way to create traffic and engagement, it can’t be your only source of content. Fresh content is good not only to your views, but also is key ingredient for improving your position on search engines (SEO). A good source of fresh content for hotels can be its own visuals. A little post about your new lobby, posted with stunning pictures will boost your reach!
Track results. As important as creating and implementing a social media strategy is to track the results. To know what works better for your audience helps you work more efficiently and leads to putting effort in what really reaches your targets and creates engagement.
Use media: A picture is worth a thousand words. It is old but still true. Using visuals in your post will increase engagement. Try it and you will see!
