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Vídeos & Tours Virtuais: Análise Preliminar da Contribuição Para O Funil de Vendas

by Portál the Penguin on April 12, 2013

Em colaboração com hotels-seeker.com, um site de viagens com pesquisa de meta de crescente importância, a  ICE Portal  recolheu dados que nos ajudarão a entender melhor as contribuições de Vídeos e Tours virtuais para vendas de viagens on-line.Hotels-seeker.com atrai grande quantidade de  visitantes  da América do Norte e Europa dos setores de viagens online. As três áreas escolhidas para monitorar como indicadores-chave de mudanças no comportamento dos visitantes  foram: Valor do Lead, Valor do Visitante e Valor de Conversão. Os Tours Virtuais da  ICE Portal  foram exibidas em 500 listas moderadamente atuantes, em um ambiente de teste entre 1 de Janeiro de 2013 a 1 de Abril de 2013.

Lista “A” demonstra ICE Portal Videos e Tours Virtuais  enquanto lista “B” não o fez. A análise preliminar da Lista  B demosntra  mudanças no comportamento dos  visitantes negativa  para neutra. Em contraste contundente, a Lista A mostra alterações significativas no comportamento do visitante. Isto fornece indicações claras sobre a influencia positiva que a Rich Media  tem sobre o comportamento do visitante e, como se relaciona com o funil de vendas.

Os resultados da Lista A  estão representados nos gráficos abaixo 1,0-1,2.

É importante notar que,  o aumento de  de tráfego do hotels-seekers.com  foi originado a partir das  novas ferramentas tecnológicas  inovadoras introduzidas  e,  conteúdo de marketing orgânico  com um orçamento de marketing muito limitado.

Gráfico  1.0

Gráfico  1.1

Gráfico  1.2 graph3

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Virtual Tours and Videos: Preliminary Analysis of Contributions Through the Sales Funnel

by Portál the Penguin on April 11, 2013

In collaboration with hotels-seeker.com, a travel metasearch site of growing importance, ICE Portal has collected data that will help us better understand the contributions of Virtual Tours and Videos to online travel sales. Hotels-seeker.com draws visitors in large from the North American and European online travel sectors. The three areas chosen to monitor as key indicators for changes in visitor behavior were: Lead Value, Visitor Value and Conversion Value.

ICE Portal Videos and Virtual Tours were displayed on 500 moderately performing listings, in a split test environment between January 1, 2013 and April 1, 2013. Listing “A” displayed ICE Portal Virtual Tours while Listing “B” did not.  Preliminary analysis of Listing B shows negative to neutral changes in visitor behavior. In blunt contrast, Listing A shows significant changes in visitor behavior.

This provides clear indications of the positive influence Rich Media have on visitor behavior, as it relates to the sales funnel.

It is important to note that Hotels-Seeker traffic increase originates from the new and innovative technology tools introduced and organic content marketing only- with a very limited marketing budget.

To see a similar study done on the effect of Booking Conversions and Bounce Rate, see here.

Results from Listing A are represented below in Graphs 1.0 – 1.2.

Graph 1.0: Lead Value

Graph 1.1: Visitor Value

Graph 1.2: Conversion Valuegraph3

This article is also available in Spanish and Portugues.

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What is a Virtual Tour?

by Portál the Penguin on October 12, 2012

Understand what a Virtual Tour is, and what it is used for.

Virtual reality or virtual ambience is a technology that makes it possible for a visitor to interact with a property through a device (either a desktop, tablet or smartphone). The goal here is create an experience as close as possible of the reality, to help visitors to decide between properties, based on a very interactive experience. 

Best Western Bay Harbor - Lobby

The old fashion way, of looking to static images to have an idea about a hotel or destination is no longer effective. Now days, the technology makes it possible for a more interactive and realistic experience: The virtual tour. Using HD and HDR – High Dynamic Range- technology, the photographer is capable to transform a shot in a life-like experience.

Casa Munras - Spano Spa Garden

Who can use it?

Hard Rock - Workout Room

Virtual tours can be used by hotels, realtors, golf resorts, casinos, destinations, schools, malls, night clubs, parks, events vendors, gyms, construction companies, etc. Virtual tours can be inserted on a website or used in a multimedia project.

Couples Towers Isle - Terrace View

A virtual tour will make your property stand out. In a world where people are looking for more interactivity and real experiences, makes it possible for your visitors to actually walk through your property is a huge differential.

Jamaica Inn - Outdoor Dining

How can I get it done? 

Maroma Riviera Maya - Mirador

ICE Portal’s in-house professional photography staff shoots on location to provide Clients with hi-definition ICE’s – 360° full-screen virtual tours – also referred to as panoramic images – These full screen interactive panoramas help prospective guests get a complete “view” of the property. ICE’s HD360s allow users to look all around with amazing clarity.

NCL Jade - Spinnaker Lounge

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O material visual do seu hotel é compatível com dispositivos móveis?

September 26, 2012

Quando os internautas olham as fotos do seu hotel nas agências de viagem online (OTA’s) ou mesmo no website do seu hotel, usando um smartphone, o que eles vêem? É fácil para eles navegar por todas as imagens? Encontrar as categorias de apartamento e de ammenities? Ver toda a área de lazer e a infraestrutura [...]

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Why a hotel should invest in marketing

September 6, 2012

Why do brands such as Chanel invest in their showcase? Many hoteliers face the similar questions: Why is hospitality marketing is so important? Most times, they don’t understand the difference between marketing and sales and end up mixing both. Portál comes to show what a marketing department is responsible for and why it is so [...]

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